Kelly Carroll

Founder, Lead Strategist

Kelly realized her talent for compelling writing early on, and has integrated it into every phase of her career.

After earning her degree in English from Boston College (where she also served as head manager of the men's basketball team), Kelly studied journalism at Boston University and worked in local news for several years before transitioning to higher education communications.

From 2012-2017, Kelly worked in the Office of Communications and Public Affairs at Columbia Law School, playing a key role in building the school’s new brand identity, which included a new website content management system and the launch of new social media platforms and strategies. During this time, Kelly also pursued a master’s degree in Columbia's Sports Management Program, leading to a role in sports communications at Manhattan College, where she oversaw all digital communications, led media relations strategies for her assigned teams, and supported the school's ESPN broadcast initiatives.

Most recently, Kelly served as Director of Content and Media at DREAM/Harlem RBI, a youth-serving nonprofit organization in New York City. There, she developed and led content strategies in support of the organization’s public relations, partnerships, recruitment, and fundraising goals.

Kelly is currently pursuing a professional certification in Sports Philanthropy from The George Washington University School of Business, while serving on the faculty of Columbia University’s Sports Management Program, and as a Laureus Sport for Good NYC Council Member.

  • “We had the great pleasure of working with Kelly on photography and video campaigns centered on storytelling and audience engagement. She felt like a true partner at every step of the process. Collaborating with her was always a joy. Kelly has an incredible ability to keep projects laser-focused and on point, while also bringing energy, fun, and a spirit of collaboration that motivates everyone around her. Her leadership creates a perfect balance of precision and creativity, making her an exceptional professional to work with.”

    Jordan Rathkopf, Photographer and Director at The Rathkopfs

  • “Kelly delivers an incredibly high standard of work, and in doing so, elevates everyone around her, too. She is a gifted writer and communicator with a keen sense of media and PR. I’ve learned a great deal from her in the many years I’ve been lucky to work with her.”

    Liz White, Development Communications Specialist at Child Mind Institute

  • “I had the pleasure of working with Kelly early in my career and still remember her generous spirit and smart solutions when I came to her with questions and challenges. She is a community builder in the office and just an all-around wonderful colleague.”

    Deidre Hall, Enterprise Relationship Manager at LinkedIn

Experience across the board.

    • Director of Content & Media, DREAM/Harlem RBI (2021-2024)

    • Assistant Director of Sports Communications, Digital & Emerging Media, Manhattan College (2017-2020)

    • Content Editor, Columbia Law School (2012-2017)

    • Lecturer, Columbia University Sports Management Program (2024-Present)

    • Leadership Council Member, Laureus Sport for Good NYC (2021-Present)

    • Assistant Director of Sports Communications, Digital and Emerging Media, Manhattan College (2017-2020)

    • Head Manager, Boston College Men’s Basketball (2002-2006)

    • Army Athletics Operations Intern (2004, 2005)

    • Certificate in Sports Philanthropy, George Washington University (2024-2025)

    • Director of Content & Media, DREAM/Harlem RBI (2021-2024)

    • George Washington University, Certificate in Sports Philanthropy

    • Columbia University, M.S. in Sports Management

    • Boston University, M.S. in Journalism

    • Boston College, B.A. in English

    • Laureus Sport for Good NYC Leadership Council, 2021-Present

    • Women in Sports and Entertainment (WISE) NYC Chapter, 2024-Present

Selected Work

Let’s Begin